Publications

Gamlin, Jessica and Danielle Brick (2025), “Means-Goal Conflict and Novel Brand Choice,” Journal of Consumer Research, 52 (3), 619-638. doi:10.1093/jcr/ucae070

Gamlin, Jessica and Maferima Touré-Tillery (2025), “The Bad-Influencer Effect: Indulgence Undermines Social Connection,” Journal of the Academy of Marketing Science, 53 (4), 1012-1033. doi:10.1007/s11747-024-01024-x

Meng, Matthew and Jessica Gamlin (equal authorship) (2023), “Sexually Explicit Advertisements Boost Consumer Recycling Due to Moral Cleansing Goal Activation,” Marketing Letters, 35 (2), 205-218. doi:10.1007/s11002-023-09689-0

Gamlin, Jessica and Maferima Touré-Tillery (2023), “Consumer Goals and Motivation,” in Cambridge Handbook of Consumer Psychology (2nd Edition), eds. Cait Lamberton, Derek D. Rucker, and Stephen A. Spiller, Cambridge, UK: Cambridge University Press. ISBN: 9781009243964

Touré-Tillery, Maferima and Jessica Gamlin (2023), “The Interplay Between Goal Systems and Identities,” in Goal Systems Theory: Psychological Processes and Applications, eds. Arie W. Kruglanski, Ayelet Fishbach, and Catalina Kopetz, Oxford, UK: Oxford University Press. doi:10.1093/oso/9780197687468.001.0001

Gamlin, Jessica, Rachel E. Smallman, Kai Epstude, and Neal J. Roese (2020), “Dispositional Optimism Weakly Predicts Upward, Rather Than Downward, Counterfactual Thinking: A Prospective Correlational Study Using Episodic Recall,” PLOS ONE, 15 (8), 1-12. doi:10.1371/journal.pone.0237644

Gamlin, Jessica, Ping Dong, Aparna A. Labroo, and Aaron Robinson (2019), “Evoking Goals to Be Responsible: When Political Cues Increase Utilitarian Choice,” Journal of the Association for Consumer Research, 4 (1), 87-96. doi:10.1086/700844